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Creative Workflow

Streamline your creative process and the complete asset lifecycle. Brandfolder gives you the tools to quickly take content from concept to delivery and beyond, maximizing value across your brand.

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Rand McNally Road Atlas on top of wooden table along with sunglasses, a camera, sunscreen and a starfish
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Brandfolder has given me, as brand steward, the opportunity to seamlessly control brand assets and make it easy and painless for anyone to use them.

Joerg Metzner headshot

Joerg Metzner
Design Director

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  • Workspace icon


    Optimize the creative process and organize works in progress. Outline project briefs, manage tasks, and view project status at a glance.

  • Insights icon


    Incorporate insights from existing creative asset performance into the strategy for future content production and promotion.

  • Extension for Adobe Creative Cloud icon

    Extension for Adobe Creative Cloud

    Browse a library of approved assets to quickly find the pieces you need for your next big project, and seamlessly push completed assets into Brandfolder without leaving Adobe Creative Cloud.

  • Proofing icon


    Streamline and centralize the review process with markups and comments on asset iterations securely in the cloud.

  • Approval & digital rights management icon

    Approval & digital rights management

    Brandfolder takes the guesswork out of controlling which assets are approved for whom, for when, and for how long.

  • Version control icon

    Version control

    Keep a complete history of every asset and its attachments. Eliminate doubt as to which asset is up to date, upload new iterations, and easily roll back changes if they don't land.

Develop & deliver

Kick off asset creation with data-driven insights while providing clear and actionable creative direction. Assign tasks within Brandfolder, including important details such as due dates, statuses, descriptions, and priorities. Works in progress are organized and even usable with Smart CDN to streamline development. When ready, collaborate on reviews in one centralized location until the assets are approved.

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Put assets into action

Put assets into action

Automatically get approved assets to everyone you choose, right where they expect to find them. Use Brandfolder permission settings to individually grant access or automatically distribute across your organization's unlimited users. Once made available, Smart CDN allows assets to be immediately published dynamically across channels and platforms.

Complete the asset lifecycle

Even the best creative assets don't last forever. As you monitor asset use and effectiveness, the time will eventually come for those assets to be retired. Brandfolder can schedule assets to be updated, replaced, or expired altogether. Smart CDN helps complete the asset circle of life, automatically replacing assets as you update them, wherever they're linked.

complete the asset lifecycle