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Smart CDN

Embed high-quality assets across the web, email, CMS, e-comm, and more directly from where they're managed within Brandfolder so they're always up-to-date and easy to change, without additional development time.

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image asset with CDN link and corresponding HTML
screenshot of Spyderco website and two people cooking
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I really loved the concept of only having to update an asset in one place and having that update pushed everywhere on our site.

Kristi Hunter headshot

Kristi Hunter
Digital Media & Marketing Manager

Spyderco logo


  • Embed images and documents icon

    Embed images and documents

    Copy and paste CDN links directly into your code, CMS, E-comm or other systems. Point to an asset container to pull the top attachment or point directly to specified attachments.

  • Embed video icon

    Embed video

    Embed an iframe with the Brandfolder video player with options to loop, mute, and autoplay by default.

  • Transform and convert, on the fly  icon

    Transform and convert, on the fly

    Resize, crop, add white space, trim, blur, change file format, and more to fit your purpose while automatically preserving focal points with AI.

  • Optimize and compress icon

    Optimize and compress

    Automatically serve the best file format for the browser that is loading the image, adjust quality and compression settings to optimize for size and speed, without losing quality.

  • Live updates and automatic expiration icon

    Live updates and automatic expiration

    Update (or expire) an asset in Brandfolder and wherever associated Smart CDN links are embedded in the wild will reflect those changes in real time.

  • Insights icon


    See where assets are linked via Smart CDN and easily track how they're performing.


Create a new asset in Brandfolder as a placeholder for the final asset. Permission settings mean you can be sure only the development and creative team have access.

coworkers view chocolates together in a design program on computer
a website selling chocolates with a carousel of placeholder images that reference product name and placeholder size


Code your email or web page using links tied directly to the asset or its attachments. Previews will render with proper image and video sizing so you can get the layout just right.


Once ready, images, documents, and videos breathe life into your project without any additional coding effort. Need to make a change later on? It's as easy as uploading the new creative to replace the existing asset in Brandfolder.

mouse cursor drags chocolates graphic to upload and replace a placeholder