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Smartsheet + Brandfolder: One Step Closer to Marketing Nirvana

by Sean Carty

March 8, 2022

Smartsheet + Brandfolder

A little over a year ago we embarked on a new journey. Nothing grandiose. We didn’t go to Antarctica or scale Mount Everest, but it was the start of a journey nonetheless. One that saw many of us across Smartsheet and Brandfolder, like so many across the world, working hard together but often separated by thousands of miles.

It has been and will continue to be a journey fueled by a vision to deliver value to marketers and creatives at brands — big and small — across the globe.

When we became part of Smartsheet, we set out to create a unified platform that has the power to improve the way marketers and creatives work together to deliver high-velocity, impactful brand experiences with unparalleled efficiency and speed.

Workflow content collaboration

If you think about it, there are two common threads at the heart of everything that marketers and creatives touch: how they get work done and the content they create. Historically, these two have been managed separately, but by combining both in one platform, we have created a unified solution. One with cohesive collaboration around work and content that supports the entire work and asset life cycle — from intake and planning to distribution and measurement. Plus, a single centralized platform unites analytics across team and asset performance so those marketers and creatives who are under so much pressure to do more, do faster, and often with less, can focus on making their best work shine.

Brandfolder & Smartsheet

Today marks a huge milestone in our journey toward unifying the best of work and digital asset management to create an elite solution for marketing professionals.

Looking Back at Our Journey So Far.

Since we joined Smartsheet, both teams have been diligently building functionality to streamline touchpoints between work and content. We’re excited to highlight a few of the features our shared customers are already enjoying:

- Embed Smartsheet request forms in Brandfolder at the Brandfolder and Collection levels to streamline content production and trigger automated workflows within Smartsheet. You can also process asset requests for files that don’t exist in Brandfolder.

Asset Library

- Embed Brandfolder in WorkApps to provide an easy way to track content operations in the context of the overall project or campaign they’re running in Smartsheet.

Smartsheet WorkApps

- Publish proofed assets to Brandfolder to reduce the manual work needed to copy proofed assets to Brandfolder by reviewing, approving and publishing content from a single-integrated platform.

Publish proof assets to Brandfolder

- Sync Brandfolder Workspace to Smartsheet to quickly build Smartsheet grids for creative projects that can be rolled up into program- and portfolio-level reports.

Sync Brandfolder Workspace to Smartsheet

Exciting stuff, right? We’re not stopping.

Today, we’re rolling out some huge enhancements that bring work and content even closer together from start to finish.

First, Let’s Introduce the Panel.

Brandfolder Panel

Brandfolder’s core functionality is now native in Smartsheet. The ability to find, add or upload assets right from a sheet creates a better workflow to navigate, search, use or deliver assets efficiently.

The new panel lets you access Brandfolder directly in Smartsheet to:

Brandfolder Panel

That’s not all! We’ve streamlined publishing assets to Brandfolder from a completed proof in Smartsheet, so it now takes only two clicks.

Team and Asset Performance: Better Together.

Smartsheet Insights Data

Brandfolder Insights data in Smartsheet allows marketers to pull top user and asset data directly from Brandfolder Insights into Smartsheet.

By enabling this feature, you can:

Are You Ready To Supercharge Your Marketing and Creative Teams?

If you or your team are burnt out and demand just isn’t slowing down, something’s got to give. Hiring is hard. Attrition is harder. You have to empower your team with the tools they need to do their jobs well. To do more, faster, without making everyone’s lives miserable.

Smartsheet with Brandfolder is the best way to do exactly that. Empower your team with the tools they deserve:


Let us help get you started.